DEMO SAMPLE — monthly visibility report (Growth tier)
ALL DATA ON THIS PAGE IS ILLUSTRATIVE. Harborline IT Ltd is a fictional company and every number below is invented to show the report format a Growth client receives each month. Real reports contain only measured data, and say plainly when movement is zero.
WrittenRank — Monthly Visibility Report Client: Harborline IT Ltd (DEMO) · Month 3 of engagement · Report date: (demo)
1. What shipped this month
- 4 articles delivered (briefs 9–12), all published by client
- 1 refresh: "/services/microsoft-365" — rewritten intro to a direct-answer block, FAQ schema added
2. Search rankings — tracked queries
| Target query | Position last month | Position now | Change |
|---|---|---|---|
| managed it support leeds | 14 | 9 | ▲ 5 |
| it support cost per user uk | — (not ranking) | 23 | ▲ new |
| cyber essentials help leeds | 31 | 26 | ▲ 5 |
| voip provider for small business | 18 | 19 | ▼ 1 |
Method: positions spot-checked in a clean UK session, not averaged across a tracking panel — honest but coarse. Expect ±3 of noise; we flag only moves larger than that.
3. AI answer visibility — spot checks
We ask ChatGPT, Perplexity and Google (AI Overviews) the buyer questions your content targets, from a clean UK context, and record whether you are cited.
| Question asked | ChatGPT | Perplexity | Google AI Overview |
|---|---|---|---|
| "How much does managed IT support cost in the UK?" | Not cited | Cited (cost-guide article) | Not shown for this query |
| "Best MSPs in Leeds for small business" | Not cited | Not cited | Not cited |
| "Do I need Cyber Essentials for a council tender?" | Cited (CE explainer) | Cited | Not cited |
Two citations this month vs zero at the start of the engagement. Honest note: AI answers vary by session and phrasing; a citation is evidence of visibility, not a guarantee of consistency.
4. What this means (plain English)
The cost-guide article is doing its job: it entered rankings for a commercial query in 6 weeks and is already being cited by Perplexity. The "best MSPs in Leeds" query is dominated by directory sites — we don't recommend chasing it with more content; the local-pack (Google Business Profile) route is the better lever and sits outside this engagement's scope.
5. Next month
- Briefs 13–16: two pricing-adjacent articles (they're converting), one case-study-format piece (needs your sign-off on an anonymised project), one refresh of "/services/backup"
- Watch item: "voip provider" query is drifting; if it drops below 25 we'll propose a refresh rather than new content.
Questions? Reply to the delivery email — answered within one working day.